# Behind the Click: B2B vs B2C Digital Commerce Explained

- Course page: https://anytutor.ai/course/creator-7dc93c44f7fac41406144fab
- Teacher: Sebastian (https://anytutor.ai/u/sebastian)
- Language: en
- Lessons: 23
- Price: 15.00 USD / month (the first 1 lesson is free)

## About

Ever wondered why buying 100 laptops for a company feels nothing like shopping on Shopee? This course unpacks the real differences between B2C and B2B digital commerce — no technical background needed. You will learn how buying journeys, marketing strategies, pricing, platform integration, and even AI agents work differently once organizational responsibility enters the picture. By the end, you will be able to look at any digital transaction and identify the business model operating underneath it — a skill that matters whether you work in marketing, finance, operations, or strategy.

## Lessons


### Chapter 1 — Same Person, Different Buyer

1. The Laptop Thought Experiment: One Product, Two Completely Different Purchases (reading · 5 min)
2. B2C vs B2B at a Glance: Priority Words Side by Side (reading · 5 min)
3. Quiz: Which Priority Belongs to Which Buying Context? (video · 3 min)

### Chapter 2 — The Full Commerce System — Before, During, and After the Click

4. Mapping the Growth System: Demand, Journey, and Relationship (reading · 4 min)
5. Tracing a B2C Journey vs a B2B Procurement Journey Step by Step (reading · 5 min)
6. Spot the Friction: Where Does Value Leak in Each Journey? (video · 4 min)

### Chapter 3 — The 6P Framework — A Lens for Any Commerce Model

7. Introducing the 6Ps: People, Price, Product, Process, Platform, Proof (reading · 5 min)
8. Real Product Pages Compared: Shopee vs Fisher Scientific Through the 6P Lens (reading · 5 min)
9. 6P Quick-Reference Card — Six Questions to Ask Before Choosing Any Technology (reading · 5 min)
10. Apply the 6Ps: Classify Each Feature as B2C, B2B, or Both (video · 3 min)

### Chapter 4 — Marketing, Metrics, and the Buying Group

11. One Shopper vs Six Accountabilities: How B2B Marketing Targets a Group (reading · 4 min)
12. Why the Same Campaign Dashboard Cannot Explain Both Buying Systems (reading · 5 min)
13. B2C vs B2B Metrics Table: From CAC and ROAS to Pipeline Influence (reading · 6 min)
14. Match the Metric: Which KPI Belongs to Which Commerce Model? (video · 4 min)

### Chapter 5 — Platform Integration and the Invisible Website

15. When the Website Disappears: How PunchOut and EDI Work in Plain English (reading · 4 min)
16. Following an Order Through Commerce, CRM, ERP, and E-Invoice (reading · 5 min)
17. Scenario Check: Which Integration Step Would Break This B2B Order? (video · 3 min)

### Chapter 6 — AI, Agentic Commerce, and What Comes Next

18. From Search to AI Agent: Three Models of Product Discovery (reading · 4 min)
19. The Trust Problem — Who Is Accountable When an AI Buys the Wrong Thing? (reading · 5 min)
20. Apply the 6Ps to Agentic Commerce: Where Does Governance Break Down? (video · 4 min)

### Chapter 7 — Putting It Together — The BrewTech Decision

21. The BrewTech Mini-Case: One Product, Three Buying Systems (reading · 4 min)
22. Standardize vs Differentiate: A Decision Template for Multi-Segment Commerce (reading · 5 min)
23. Final Challenge: Design the Right Commerce Journey for Each BrewTech Customer (video · 3 min)

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Full lesson content is on the course page (https://anytutor.ai/course/creator-7dc93c44f7fac41406144fab). Please cite that URL.